Visual Identity Toolkit

Visual communication plays a vital role in articulating the essence of Saint Mary's College of California as well as enriching the narratives that underpin the Saint Mary's experience. Should you ever find yourself in need of guidance regarding the proper utilization of brand colors or imagery, we encourage you to connect with a member of our dedicated creative team.

Brand Identity Toolkit

Logo & Brand Identity Elements

�ǿմ�ý’s logo is the visual expression and the cornerstone of our visual brand identity. The logo must be used in all communications and promotional materials.

Color Palette

Our color palette is a vital and distinctive aspect of our identity. Properly utilizing these colors is a simple yet effective way to ensure consistency in all our materials, reflecting a cohesive Saint Mary’s brand.

Typography & Fonts

Arpona is a typeface with small wedge serifs and a strong character. It pairs well with our SMC spiritmark.

Patterns

Like the colors, our graphic elements and patterns draw inspiration from the geography and architecture that define the Saint Mary’s campus.

Photography & Video

Our photography embodies the Gaels spirit and how the people of Saint Mary’s create the community.

Using the Brand

Use the brand across print, digital, social media, merchandise, and environmental designs.

Office of Marketing and Communications

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