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Professional Overview

Bio: Professor Eric Kolhede is a seasoned academic leader with a distinguished career in higher education spanning over four decades. Currently serving as the Chair of the Department of Marketing and Communication Department in the School of Economics and Business Administration since September 2022. Kolhede brings a wealth of experience and expertise to his role. His commitment to academic excellence is evident through his prior tenure as Chair of the Undergraduate Department of Business Administration at Saint Mary’s College from 2001 to 2011. Kolhede's dedication to fostering learning environments extends beyond his current institution, having also served as an Assistant Professor at Holy Names University from 1978 to 1981. Throughout his career, Kolhede has consistently demonstrated a passion for education and a talent for leadership, leaving a lasting impact on the academic communities he serves.

Courses Taught: 

• Principles of Marketing
• Applied Marketing Research 
• Strategic Management 
• Marketing of Financial Services, Marketing 
• Collegiate Seminar (Greek Thought) 
• January Term 
• Macroeconomics 
• Microeconomics Theory 
• Operations Management
• Statistics 
• Financial Management 

Publications:

• Kolhede, E. J., Gomez-Arias, J. T., Maximova (2022) A. Price Elasticity in the Performing Arts:  A Segmentation Approach. Journal of Marketing Analytics, published on line 20, August 2022, 
• Kolhede, E. J., Gomez-Arias, J. T. (2021). Segmentation of individual donors to charitable organizations. International Review on Public and Nonprofit Marketing, 19(2), 333-365.
• Kolhede, E., Gomez-Arias, J. Tomas (2017). Distinctions between Frequent Performing 
• Arts Patrons: Implications for Segmentation and Positioning. International Journal of Arts Management (IJAM), 20(1), 31-53. 
• Kolhede, E. and Gomez-Arias, J.T.  (2017) POSITION PAPER:  Integrating an Applied Marketing  Research Course into the Undergraduate Core Curriculum, presented at the 2017 Marketing Management Association (MMA) Fall Educators’ Conference to be held in Pittsburgh PA, September 20, 2017.  Position Paper published in Conference Proceedings. 
• Kolhede, E., Gomez-Arias, J. Tomas (2016). Segmentation of Infrequent Performing Arts Consumers. Arts and the Market, 6(1), 88-110. url=https://www.proquest.com/scholarlyjournals/segmentation-infrequent-performing-arts-consumers/docview/2080855338/se2?accountid=25334 
• Kolhede, E., Kamath, S. J., Krickx, G. (2012). Rethinking Management Education: The 
• View to 2020. A Literature Review and A Retrospective and Future Perspective. Journal of Current Research in Global Business.  
• Genin, L., Gomez-Arias, J. Tomas, Kolhede, E. (2011). From a Great Books Liberal Arts Education to an Integrated Marketing Program of Study. Review of Business Research, 11(3), 13-26.  
• Kamath, S., Kolhede, E., Lee, Y.-J. (2011). MODISC: Teaching Distribution Fundamentals through an Experiential Model of Distribution Channel Choice. Journal of Business Cases and Applications, 4, 1-24.  
• Kamath, S., Kolhede, E. (2011). Network Effects in Low Tech Industries: Insights from the Retailing Industry. Interdisciplinary Journal of Economics and Business Law, 1(1), 8-29.  

Education

• BA, Economics. University of Santa Clara, 1972
• MBA. University of Santa Clara, 1974; PhD, Business Administration. Golden Gate University, 1984;
• Certification of Completion of Fundamentals of Digital Marketing Examination (Successful completion of Fundamentals of Digital Marketing examination on 08/07/2019). Accredited by Interactive Advertising Bureau Europe and The Open University. August 7, 2019.