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Professional Overview

Bio: Professor Rui Guo is an Assistant Professor of Business Analytics in the Business Analytics Department in the School of Economics and Business Administration at ÐÇ¿Õ´«Ã½. He received his PhD from the Gies College of Business at the University of Illinois at Urbana-Champaign. His research interests include data analytics, machine learning, deep learning, social media, information systems, and cloud computing. His research has appeared in Electronic Commerce Research and Journal of Product & Brand Management, among others. He is an Associate Editor for the Electronic Commerce Research journal.

Courses Taught: 

• Business Statistics
• Advanced Quantitative Analysis/Spreadsheet Modeling and Optimization including independent study
• Programming for Analytics
• Advanced Data Analytics
• Programming for Business Analytics

Publications:

• Liao, J., Guo, R., Chen, J., Du, P. (2023). Avoidance or trash talk: The differential impact of brand identification and brand disidentification on oppositional brand loyalty. Journal of Product & Brand Management. 
• Guo, R., Tafti, A., Subramanyam, R. (2023). Internal IT Modularity, Firm Size, and Adoption of Cloud Computing. Electronic Commerce Research. 
• Guo, R. and Xu, K. (2022), A Large-Scale Analysis of COVID-19 Twitter Dataset in a New Phase of the Pandemic. In 2022 IEEE 12th International Conference on Electronics Information and Emergency Communication (ICEIEC) (pp. 276-281). IEEE. 
• Liao, J., Dong, X., Luo, Z., Guo, R. (2021). Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence. Journal of Product & Brand Management, 30(8), 1134-1147. 

Education

• PhD, Business Administration (Information Systems). Gies College of Business, University of Illinois at Urbana-Champaign, 2016.
• MS, Technology Management. Gies College of Business, University of Illinois at Urbana-Champaign, 2010.
• Master of Science by Research, Informatics. University of Edinburgh, 2004.
• MS, Informatics (Software Engineering). University of Edinburgh, 2002.
• BE, Computer Science. Huazhong University of Science and Technology, 2001.